Career Counseling is guidance provided by qualified professionals, after assessing the intelligence, interest and personality of an individual to identify the careers in which the individual will succeed and counsel him/her accordingly. It helps students to select courses based on their level of intelligence, interests, personality and to prepare for appropriate careers.

The student community faces considerable confusion with regard to choice of courses that would lead them to successful careers. A lot of time and money is spent to prepare a concrete base for one’s career by taking relevant courses. In case the student chooses a profession, which doesn’t match his personality or intelligence, or in areas he/she is not interested, then all his/her preparation would be a waste and he/she may end up as a poor performer and with no job satisfaction.

Students are under emotional stress in selecting courses, due to pressure from parents, peer groups and the society - such as the current hype about Business Administration. Career Choices made under such pressure will lead to taking up courses/careers that one may not eventually find interesting, absorbing and satisfying. The Career choice that we make is more or less irrevocable. Career Choices, in our country are usually made when the students enter the 11th grade or when they enter college. It is then, they are confused to decide on courses/careers. At such difficult, crucial decision making circumstances, career counseling comes to the aid of students and guides them to choose the right career path.